I have spent more than 20 years working in digital, commerce and international retail environments, building teams and leading large scale transformations.
Over time, I have been involved in hiring at many levels. What stood out was not a lack of talent, but a lack of clarity. Professionals often enter a process without knowing whether timing, scope or expectations truly align. Companies review large volumes of applicants without clear insight into intent or context.
The system functions, but it is inefficient and often frustrating on both sides.
Switora was created from that observation.
The idea is simple: define expectations, readiness and alignment before any introduction takes place. Reduce unnecessary exposure. Reduce volume. Increase relevance.
It is a practical response to a process that can work better.
Sander Polman
Founder, Switora
I have spent more than 20 years working in digital, commerce and international retail environments, building teams and leading large scale transformations.
Over time, I have been involved in hiring at many levels. What stood out was not a lack of talent, but a lack of clarity. Professionals often enter a process without knowing whether timing, scope or expectations truly align. Companies review large volumes of applicants without clear insight into intent or context.
The system functions, but it is inefficient and often frustrating on both sides.
Switora was created from that observation.
The idea is simple: define expectations, readiness and alignment before any introduction takes place. Reduce unnecessary exposure. Reduce volume. Increase relevance.
It is a practical response to a process that can work better.
Sander Polman
Founder, Switora
I have spent more than 20 years working in digital, commerce and international retail environments, building teams and leading large scale transformations.
Over time, I have been involved in hiring at many levels. What stood out was not a lack of talent, but a lack of clarity. Professionals often enter a process without knowing whether timing, scope or expectations truly align. Companies review large volumes of applicants without clear insight into intent or context.
The system functions, but it is inefficient and often frustrating on both sides.
Switora was created from that observation.
The idea is simple: define expectations, readiness and alignment before any introduction takes place. Reduce unnecessary exposure. Reduce volume. Increase relevance.
It is a practical response to a process that can work better.
Sander Polman
Founder, Switora